Smoke and Mirrors:


Two Years of research, interviews, and behind-the-scenes accounts of the story that lead to the creation of the Coleco Chameleon, considered one of the biggest scams in video game history.


You may think you’ve heard it all until you read this book. Never before released interviews and details on the story behind the video gaming villain, Mike Kennedy.


Join Mike on his journey from hobby gamer to C.E.O. and back again and experience his highs and lows along the way.


Mike James, born in 1970 first experienced gaming in the form of the British Prestel Machine (Press Telephone) in the late 70s. Next came the generic “Pong” machine from Binatone with an amazing 3 games on it, Tennis (Pong), Football and Squash. Basically using a long stick to hit a square ball but man the hours put into that thing!

Published author and co-founder and co-host of the Retro Gaming Roundup podcast since 2009.


"There's something very suspicious about this crowdfunded retro games console named after the Colecovision."

Heidi Kemps - Motherboard

Some Fun Facts About the Book

Hours of Interviews
Years in the making
Years of Writing

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Monday Meme

On February 13th 2016, Mike Kennedy took his Coleco Chameleon Prototype to the premier event in the toy industry calendar, the New York Toy Fair.

Present were some fo the biggest toy companies in the world, looking for the next big thing, did Mike have it?

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Thursday Quotes

Mike’s light hearted side would often come out during podcast recording sessions, and nothing displayed that more than his penchant for coming out with funny lines without thinking first.

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Monday Meme

Mike had set his sights on cornering the retro market and taking on the might of Microsoft, Nintendo and Sony in the video game market, but would he succeed?.

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Thursday Quotes

Mike Kennedy started out on his retro empire journey as a happy go lucky gamer.

Soon it all began to change though.

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Atari Jaguar Molds

Mike bought the original molds that were used for the Atari Jaguar to house his own game console.

To buy them he personally loaned $6,000 to GameGavel, but they didn’t stay in the company for long.

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Monday Meme

As Mike continued along the promotion trail and announced feature after feature, game after game and developer after developer, some questioned the lack of any details on the hardware specs for the console.

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Thursday Quotes

Mike Kennedy started a few auction sites to take on the mighty eBay and he tried several different names and rebrands. His sites were mainly aimed at the video game market but there were others too.

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Mike James