As the story unfolded, keeping up with developments became obsessive viewing for some.
Mike Kennedy made no secret of the fact that he wanted to turn his hobby into a career and make a living from video games in some way.
Scott Schreiber was one of many victims of the Mike Kennedy Business Model.
Mike had several sites and services that stemmed from an idea, either his own or that of somebody else, and he employed the same business model in most of them.
Scott outlines that for us…
When I sat down to write this book, I didn’t sit down to write this book. I didn’t even know if it was a book. I knew there was a story to tell, atthe very least a factual documentation of the rise and fall of Mike Kennedy, but I didn’t just want to write a factual documentation of events. What I didn’t realize until I had started writing was that there is also a story between the lines and that is what I wanted to write.